Privacy Policy

This Privacy Policy explains how Umekart Internet Private Limited ("Umekart", "we", "us" or "our") may collect, use, store, share and otherwise process personal information in connection with:

• www.umekart.com
• The Umekart mobile application
• Customer accounts
• Orders and marketplace transactions
• Customer support and complaints
• Other related Umekart services and features

By using the Platform or providing information to us, you acknowledge this Privacy Policy and the applicable Terms & Conditions and service-specific terms.

Depending on how you use Umekart, we may collect information that you provide directly or that is generated through your use of the Platform.

This may include:

• Name and account/profile information.
• Mobile number and email address.
• Billing and shipping addresses.
• PIN code and delivery-related information.
• Order and transaction information.
• Products purchased, returned or reviewed.
• Customer-support and complaint communications.
• Seller-related transaction information where applicable.
• Device, browser, log and usage information.
• Information voluntarily submitted through forms or Platform features.

We aim to collect information that is reasonably relevant to the service, feature or transaction involved.

Online payments may be processed through supported banks, payment systems or third-party payment service providers.

Umekart may receive transaction-related information required to confirm, reconcile, refund or support a payment, but payment processing may also be subject to the relevant payment provider's own terms and privacy practices.

Personal information may be processed for purposes such as:

• Creating and managing your account.
• Processing orders and marketplace transactions.
• Verifying payments and arranging refunds.
• Providing delivery and logistics support.
• Communicating transactional updates.
• Providing customer service and complaint handling.
• Detecting or preventing fraud, misuse or security issues.
• Improving Platform functionality and user experience.
• Managing promotions, coupons or eligible rewards.
• Maintaining business, tax, accounting and transaction records.
• Complying with applicable legal or regulatory requirements.

Umekart is a marketplace-enabled platform. Where an order is fulfilled by a participating seller, certain information may need to be shared with that seller for legitimate order-related purposes.

This may include information reasonably required for:

• Order processing.
• Product fulfilment.
• Shipping and delivery.
• Returns or replacements.
• Customer-support resolution.
• Transaction records.

Depending on the transaction or service, information may be shared with parties that help us operate the Platform or fulfil customer requests.

This may include:

• Participating sellers.
• Courier and logistics providers.
• Payment service providers and financial institutions.
• Technology and service providers.
• Professional advisers and auditors where required.
• Government, regulatory or law-enforcement authorities where legally required.

Information should be shared only to the extent reasonably required for the relevant purpose or legal requirement.

Umekart may use cookies and similar technologies to support website functionality, maintain sessions, remember certain preferences, understand Platform usage, improve performance and support security.

The type of information handled through these technologies may vary depending on the feature, device and browser settings.

You may be able to control certain cookies through your browser or device settings, although disabling them may affect some Platform functionality.

When you use the Umekart mobile application, the app may process device or technical information reasonably required to provide the relevant feature.

Where a specific app feature requires a device permission, such permission may be requested through your device operating system.

Permissions available to the app should correspond to the features actually provided and can generally be managed through your device settings.

We may use your contact information to send communications relating to your account, orders, payments, delivery, returns, refunds, security or customer-support requests.

Where permitted and applicable, promotional communications may also be sent based on the relevant preferences, consent or lawful basis.

Available communication preferences may be changed through Platform features or by contacting us where appropriate.

Umekart takes reasonable administrative, technical and organisational measures intended to protect information under its control against unauthorised access, misuse, alteration, disclosure or loss.

However, no internet transmission, electronic storage or online system can be guaranteed to be completely secure.

Customers are responsible for protecting account credentials, devices and authentication information used to access their Umekart account.

We may retain personal information for as long as reasonably necessary for the purpose for which it was collected or for legitimate business, legal, tax, accounting, fraud-prevention, dispute-resolution or compliance requirements.

Different categories of information may therefore have different retention periods.

Where an account-deletion facility is available, customers may submit a request through the relevant Umekart account-deletion process.

You may also contact Umekart regarding an eligible account or privacy request.

Before processing certain requests, we may take reasonable steps to verify the identity or account associated with the request.

Depending on applicable law and the nature of your request, you may contact Umekart regarding personal information associated with your account.

The Platform is intended to be used in accordance with applicable legal requirements.

Where a user is not legally capable of independently entering into the relevant transaction or providing the required authorisation, use should take place with the involvement of a parent or lawful guardian as required by applicable law.

Umekart may contain links to third-party websites, apps, payment services or other external services.

Their privacy practices are governed by their own policies, and customers should review those policies when using third-party services.

Information may be processed using infrastructure and service providers used in connection with Umekart's operations.

Where information is handled by external service providers, such processing may be subject to contractual, operational and applicable legal requirements.

Umekart may process, retain or disclose information where reasonably necessary to comply with applicable law, lawful requests, regulatory requirements, court orders or to protect legitimate legal interests.

This Privacy Policy is intended to operate alongside applicable Indian privacy and data-protection requirements as they become applicable to the Platform.

We may update this Privacy Policy from time to time to reflect changes in Platform features, operational practices or applicable requirements.

The updated version may be published on the Platform and will apply from the applicable effective date.